Sustainable value Opportunity to upsell to wastewater utilities seeking greener treatment options by highlighting In-Pipe’s bioaugmentation approach that reduces fats, oils, and grease buildup and lowers load on treatment plants without capital-intensive infrastructure upgrades.

Municipal partnerships Target cities and counties already engaging In-Pipe through DEQ-backed projects or pilot programs (e.g., Slidell, Suffolk County) to expand deployment across additional districts and sewer networks.

Financial health Leverage the company’s mid-market revenue range and recent funding to position as a cost-effective, scalable solution with favorable ROI, appealing to utility operators facing budget constraints.

Operational efficiency Sell the technology as a way to extend treatment plant capacity and efficiency by turning miles of sewer pipe into active treatment zones, reducing maintenance burdens and energy use downstream.

Strategic messaging Emphasize existing client wins and the safety track record (industry awards and OSHA recognition) to build credibility when approaching new prospects in environmental services and infrastructure modernization.