Insights

Niche Market Focus In The Pink Stores specializes in women's resort wear and Lilly Pulitzer® merchandise, catering to a niche market that values casual, resort, and beach lifestyle apparel. This presents opportunities to cross-sell complementary resort accessories and expand product lines that align with their core customer interests.

Strong Regional Presence With 11 stores located on Cape Cod, Martha’s Vineyard, Nantucket, and Boston, the company has a solid regional footprint among affluent coastal communities, ideal for targeted local marketing campaigns and exclusive regional product collaborations to increase foot traffic and online sales.

Growing Online Platform The company operates an online store alongside its brick-and-mortar outlets, indicating a channel for digital marketing and e-commerce growth. Leveraging this platform for personalized marketing, holiday promotions, and new product launches can help scale revenue.

Brand Affinity Potential As the largest operator of Lilly Pulitzer® Signature Stores in the nation, In The Pink Stores can capitalize on brand loyalty by offering exclusive collections, loyalty programs, and special events aimed at premium customers who appreciate the brand's playful and resort-centric aesthetic.

Upscale Customer Base Operating in popular upscale coastal locales with a limited size workforce indicates an affluent customer base with reasonable disposable income. Tailored marketing strategies and premium product offerings could help increase average transaction sizes and expand customer lifetime value.

In The Pink Stores, Inc. Tech Stack

Media & News

In The Pink Stores, Inc.'s Email Address Formats

In The Pink Stores, Inc. uses at least 1 format(s):
In The Pink Stores, Inc. Email FormatsExamplePercentage
FLast@inthepinkonline.comJDoe@inthepinkonline.com
78%
First.Last@inthepinkonline.comJohn.Doe@inthepinkonline.com
18%
FirstLast@inthepinkonline.comJohnDoe@inthepinkonline.com
4%

Frequently Asked Questions

Where is In The Pink Stores, Inc.'s headquarters located?

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In The Pink Stores, Inc.'s main headquarters is located at 383 Dorchester Avenue Boston, Massachusetts 02127 United States. The company has employees across 2 continents, including North AmericaEurope.

What is In The Pink Stores, Inc.'s phone number?

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You can contact In The Pink Stores, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is In The Pink Stores, Inc.'s official website and social media links?

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In The Pink Stores, Inc.'s official website is inthepinkonline.com and has social profiles on LinkedIn.

What is In The Pink Stores, Inc.'s SIC code NAICS code?

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In The Pink Stores, Inc.'s SIC code is 5947 - Gift, Novelty, and Souvenir Shops NAICS code is 44-45 - Retail Trade.

How many employees does In The Pink Stores, Inc. have currently?

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As of March 2026, In The Pink Stores, Inc. has approximately 6 employees across 2 continents, including North AmericaEurope. Key team members include President And Chief Executive Officer: T. S.Managing Director: A. D.Store Manager: K. J.. Explore In The Pink Stores, Inc.'s employee directory with LeadIQ.

What industry does In The Pink Stores, Inc. belong to?

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In The Pink Stores, Inc. operates in the Retail industry.

What is In The Pink Stores, Inc.'s email format?

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In The Pink Stores, Inc.'s email format typically follows the pattern of FLast@inthepinkonline.com. Find more In The Pink Stores, Inc. email formats with LeadIQ.

When was In The Pink Stores, Inc. founded?

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In The Pink Stores, Inc. was founded in 1997.

In The Pink Stores, Inc.

RetailMassachusetts, United States2-10 Employees

Established in 1997 by Sandra and Gordon Russell, In The Pink Stores, Inc. currently owns and operates 11 women’s apparel retail stores on Cape Cod, Martha’s Vineyard, Nantucket, and Boston, including the largest group of Lilly Pulitzer® Signature Stores in the nation.

The first privately owned Lilly Pulitzer® Signature Store of its kind, in the pink opened on the island of Nantucket in 1997. We quickly learned that the Cape and Islands embody some of Lilly's greatest joys: family, fun, friends, beach, play, and parties. Having grown to operating eight Signature Stores and an online store, in the pink continues to create playful ways to bring customers of all ages the fresh and classic Lilly Pulitzer® styles that have made the brand famous.

Offering customers options for all of their resort-wear needs, RESORT opened in Mashpee, Massachusetts in the spring of 2014. Expanding to Chatham in 2015, it has quickly become the go-to destination for men's and women's contemporary style on Cape Cod. Buoyed by RESORT’s success, we opened Shift—Nantucket’s premier women’s boutique—on Main Street in 2015. Both sister stores are home to a large selection of Sail to Sable, Tori Richard, Jude Connally, Julie Brown, and Persifor, among other brands.

Section iconCompany Overview

Headquarters
383 Dorchester Avenue Boston, Massachusetts 02127 United States
Phone number
SIC Code
5947 - Gift, Novelty, and Souvenir Shops
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    In The Pink Stores, Inc.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    In The Pink Stores, Inc.'s revenue is estimated to be in the range of $1M$10M

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