Marketing Automation Leverage existing marketing tech stack to deploy automated campaigns and lifecycle emails, segment customers by behavior, and run retargeting with minimal headcount. Propose CRM integration with hotel and supplier contacts to nurture relationships and boost repeat bookings.

Ecommerce Growth Improve the online storefront and product pages to boost conversion and social proof. Explore wholesale or private label opportunities with boutique retailers and run targeted social and influencer campaigns to expand reach, including pilot programs with hotel gift shops.

Tech Modernization The tech stack appears dated for growth. Modernize the frontend and analytics setup for faster performance, better security, and stronger SEO. Implement tag management and structured data to measure campaigns and optimize spend.

Hospitality Partnerships Pursue hospitality partnerships to stock sunglasses in guest amenities, spa packages, or concierge shops. Develop co branded campaigns and corporate gifting options to open B2B channels with hotels, resorts, and corporate clients.

Differentiation Strategy Differentiate through branding and value added services such as sustainability, customization, or rental options. Target smaller retailers with a private label or white label program to compete with larger players while highlighting speed and flexibility of a lean team.