Sustainable Focus Costa Sunglasses is committed to sustainability through the use of recycled materials and partnerships with fisheries research organizations. Highlighting the Untangled Collection made from recycled fishing nets and the OCEARCH Collection promoting shark research can be key selling points for environmentally-conscious customers.

Continuous Innovation With recent launches like the 580 Gold lens and lifestyle Collection, Costa Sunglasses showcases a commitment to innovation. Emphasizing the unique features and benefits of these new products can attract customers looking for cutting-edge eyewear technology.

Market Recognition Being recognized as a top manufacturer in the fishing and lifestyle sunglasses space positions Costa Sunglasses as a reputable brand. Leveraging this market recognition can open doors to partnerships, collaborations, and increased visibility in the competitive eyewear industry.

Global Expansion The hiring of a new vice president of global marketing signals a focus on expanding market reach. Utilizing this leadership addition as a selling point, Costa Sunglasses can emphasize its strategic approach to global expansion and building a strong brand presence worldwide.

Brand Heritage & Authority With over 35 years of experience and a rich history in the water sports industry, Costa Sunglasses has established a strong brand heritage. Leveraging this heritage and authority can help sales representatives build trust with customers seeking reliable and high-quality eyewear products.