Small but specialized Increase is a small digital marketing team (2-10 employees) with a tight focus on delivering maximum ROI across digital strategies, SEO, and SEA. This presents opportunities to upsell scalable performance campaigns, retainer-based optimization services, and strategic consulting for early-stage businesses seeking measurable results.

Tech stack leverage Their use of tools like The Trade Desk, Visual Website Optimizer, Drupal, Salesforce, Shopify, Ahrefs and cookie compliance indicates sophistication in programmatic media, A/B testing, CMS, CRM, e-commerce, and analytics. A sales approach can emphasize enhanced attribution, cross-channel optimization, and integration services to streamline tech-enabled campaigns.

Revenue growth upside Current revenue is under $1M with a lean team, suggesting significant upside potential through expanded retainer work, performance-based pricing models, and expansion into larger client segments or additional geographic markets.

Market positioning Positioned as a dedicated digital marketing partner focused on practical, results-driven solutions. This opens opportunities to partner with startups and SMEs seeking hands-on experts to accelerate growth, website performance, and campaign efficiency.

Expansion opportunities Potential to scale services into full-funnel marketing, including content, SEO, paid media, and analytics consulting for e-commerce and SaaS clients. There is room to bundle offerings, improve website performance, and provide structured reporting to attract mid-market clients.