Independent breadth Independer is the largest independent comparison and advice platform in the Netherlands with broad access to energy, mortgage, insurance, mobile, internet and solar products, presenting a wide pool of cross-sell opportunities to customers seeking multiple fixed-cost optimizations.

High engagement With around 20 million visitors annually and over 6 million product comparisons, there is a large, frequent consumer touchpoint base ideal for upsell of value-added services, premium memberships, or bundled insurance and financial products.

Strong health insurance traction One in five new health and car insurance policies are written through Independer, signaling clear momentum in the insurance vertical and potential for expanding cross-sell into related products such as home and auto coverage bundles.

Strategic ownership As part of DPG Media and recognized as a Best Managed Company, Independer combines independence with strong distribution and marketing support, suggesting collaboration advantages for co-branded campaigns, data-driven lead generation, and joint product launches.

Tech and data readiness A modern tech stack (Kubernetes, Azure DevOps, Entra ID, Airtable, etc.) and emphasis on transparent product comparisons indicate readiness for API integrations, partner portals, and automated lead routing to accelerate partner-based sales programs.