Independent reach Independer is the Netherlands’ largest independent comparison and advice platform with around 20 million annual visitors and over 6 million comparisons, presenting a strong opportunity to cross-sell or partner on bundled services such as energy, mortgage, insurance, and mobile plans.

Financial health Revenue is reported between 25 and 50 million dollars, with ongoing growth potential in insurance, energy, and fintech-adjacent services through its large user base and high conversion rates for health and car insurance policies.

Strategic partnerships As part of DPG Media since 2018, Independer has established a stable, media-backed distribution channel and credibility, suggesting cooperative sales opportunities with media assets, co-branded products, or bundled marketing partnerships.

Tech enablement A modern tech stack including Azure, Google Workspace, Auth0 and Oracle indicates readiness for scalable integrations; this enables upsell of enterprise-grade risk analytics, personalized pricing, and API-driven product comparisons for insurers and lenders.

Market penetration With 1 in 5 new health and car insurance policies sourced via Independer and a consumer-first transparency promise, there is a clear opportunity to expand coverage areas (home, life, green energy) and offer exclusive partner deals to further increase share of wallet.