Regional steel supply Target Midwest and Southern US manufacturers with ongoing steel tubing and continuous cast iron bar needs, emphasizing fast delivery and in-house value-added capabilities to differentiate from suppliers relying on external processing.

Mid-sized growth Position ITS as a scalable, family-owned alternative to larger incumbents for mid-market buyers seeking reliable service, inventory depth, and personal account management during expansion or plant upgrades.

Logistics advantage Leverage ITS owned fleet and 220,000+ square feet across three strategic warehouses to offer just-in-time delivery, regional stock positioning, and customized packaging or kitting options for batch orders.

Technology touchpoints Utilize existing tech stack (Microsoft Advertising, iCIMS, Brevo, analytics tools) to run targeted campaigns, nurture leads, and streamline recruitment while highlighting superior customer service and fast turnaround in digital messaging.

Financial potential Focus on mid-market fabricators and OEMs with annual spend in the tens of millions, aligning outreach around value-added services, flexible terms, and volume discounts to win larger, multi-year contracts.