Digital Innovation Potential Industry Fund Services has demonstrated a strong focus on digital engagement and advice tools, including launching AI regulatory compliance technology and developing new digital solutions for not-for-profit super funds. This indicates an openness to adopting advanced technology solutions, presenting opportunities to offer innovative financial tech services and integrations.

Strategic Partnerships Recent collaboration with Hostplus to deliver SuperSmart highlights IFS’s ability to partner with leading super funds, indicating potential for expanding partnerships and customized advice solutions across other major fund operators seeking technology-driven member support services.

Compliance and Regulatory Tech IFS’s early adoption of AI compliance checking technology signifies a focus on regulatory risk management. Companies providing compliance automation, RegTech solutions, or legal tech services could find selling opportunities aligned with IFS’s commitment to robust, compliant advice processes.

Growing Market Engagement With ongoing efforts to enhance member engagement through digital tools and advice platforms, there is an opportunity for sales teams to promote customer analytics, member communication systems, and engagement platforms that can further increase member satisfaction and retention for super funds.

Mid-Sized Market Focus Operating in a competitive environment with other mid-sized funds, IFS’s revenue range points to a client base that values technology and compliance solutions. This presents a sales opportunity to offer scalable, cost-effective tech services tailored to the needs of similar mid-tier super funds seeking to modernize their offerings.