Influencer Response
Advertising ServicesCalifornia, United States2-10 Employees
Influencer Response is a small, San Diego-based advertising services firm that operates as a direct-to-consumer, full-service influencer marketing agency. The company focuses on performance-driven campaigns, helping brands create, manage, scale and support direct response influencer initiatives to achieve measurable ROI. It was founded by Josh Butowsky, an award-winning figure in direct response marketing. By leveraging relationships with influencers and strategic planning informed by industry research and an in-house data system, it aims to streamline media buys and improve efficiency while providing transparent, ongoing reporting. A/B testing of creative elements and calls to action supports efforts to maximize response rates, while real-time analytics underlie ongoing optimization and accountability.