Infomedia

Software DevelopmentNew South Wales, Australia201-500 Employees

Infomedia is a global provider of DaaS and SaaS solutions for the automotive industry, supporting OEMs, NSCs, dealerships and third-party partners across the vehicle and customer lifecycle. Its aftersales solutions are used by more than 250,000 industry professionals, across 50 OEM brands and 186 countries, to improve efficiency, customer experience and revenue growth.

With more than 30 years of innovation in automotive retail technology, Infomedia has pioneered many capabilities that are now standard across OEM dealer networks worldwide.

Infomedia’s portfolio spans parts, service, ecommerce, AI and data-driven customer experience solutions. Its parts platform, Microcat EPC, enables accurate OEM parts identification and ordering. Its service platform -  including Superservice Menus, Superservice Triage and Superservice Connect  -  support digital service journeys through online booking, VIN-specific vehicle inspections and transparent repair quoting.

Its customer experience and data insights platform, Infodrive, combines clean, connected data with advanced analytics and predictive modelling to power predictive aftersales marketing, performance analytics and dealer optimisation programs for global automakers.

In 2021, Infomedia acquired SimplePart, a leading B2B and B2C aftersales e-commerce platform for parts and accessories. 

Infomedia’s AI solutions, developed through its 50% acquisition of Intellegam in 2025, deliver OEM data-driven AI assistants for Repair, Knowledge, Voice and Web use cases, supporting teams across service, parts, contact centres and retail operations. Also in 2025, Infomedia was acquired by TPG Capital (S) Pte, supporting its next phase of global growth.

Infomedia is headquartered in Sydney, with offices in Melbourne, Cambridge (UK), Atlanta (US) and Munich, home of Intellegam’s AI operations.

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