Strong Industry Focus InfoTrust operates within the advertising services industry, working with well-known brands across sectors like retail, CPG, health, and finance. This demonstrates a solid foothold in diverse, high-growth markets, presenting opportunities to offer tailored data-driven marketing solutions to similar enterprise clients.

Data Privacy Expertise With recent strategic partnerships with Osano and MetaRouter, as well as its focus on privacy-centric solutions, InfoTrust emphasizes compliance and data governance. This positions the company to help organizations meet increasing regulatory demands, creating sales opportunities in privacy management and data compliance services.

Technology Partnerships Being a certified Google Marketing Platform and Google Cloud partner indicates strong technical credentials. This opens avenues to cross-sell Google-powered analytics and cloud solutions to existing clients seeking integrated digital marketing and analytics platforms.

Recent Leadership Expansion The hiring of a former Google Director as Vice President of Advertising Platforms highlights a focus on enhancing advertising technology capabilities. This investment in leadership can be leveraged to offer advanced programmatic advertising and platform integration services to prospective clients.

Growth through Acquisition The recent acquisition by Spirit Technologies signals expansion plans and increased market reach. This strategic move suggests opportunities to collaborate on cybersecurity, workplace technology, and data security solutions that complement InfoTrust's analytics offerings for enterprise clients.