Small business focus Target small enterprises and residential clients with bundled managed IT services and in-house repair offerings, emphasizing cost efficiency, reliability, and local support to grow revenue beyond the current sub-1M range.

Digital workflow Leverage current tech stack (iCIMS, AWS, WordPress, Microsoft 365, Intercom, Mautic) to streamline onboarding, customer engagement, and marketing automation for higher lead conversion and cross-sell opportunities.

Service expansion Cross-sell IT managed services to residential customers who rely on in-house repairs, and consider offering small business cybersecurity, backup, and cloud-based productivity bundles to expand addressable market.

Growth readiness Position for scale by outlining repeatable service packages, SLA options, and pricing tiers to attract mid-market referrals and potentially collaborate with larger MSPs or distributors as partner channels.

Competitive landscape Differentiate from larger MSPs by stressing personalized service, rapid response times, and local expertise; use competitors’ size as a talking point to win preference from customers seeking hands-on support.