Real Time Optimization InMarket provides real-time, visit-based optimization through partnerships with major demand-side platforms, notably Yahoo DSP. This enables brands to measure and adjust campaigns as consumer visits fluctuate, driving tighter ROAS and more efficient spend across retail media. This capability is especially compelling for advertisers seeking performance-driven activation in the physical and digital retail continuum.

Retail Ecosystem Access Joining the Walmart Connect Partner Network expands access to Walmart shoppers and in-store to online activation opportunities. It broadens the addressable retail media space and enables campaigns tied to retail execution and conversion. This is a strong selling point for brands prioritizing Walmart as a core growth channel.

Credibility and ROI InMarket has earned industry awards for real-time measurement and mobile marketing leadership, signaling proven ROI and execution capability. Leverage these accolades to shorten sales cycles and justify premium pricing when advocating outcomes-based partnerships. Use as social proof with enterprise brands seeking measurable impact.

Data Driven Platform The platform combines Audiences, Activation, Attribution and Analytics with real-time measurement to deliver data-driven marketing across moments, locations and timing. This appeals to brands aiming to optimize spend, personalize messaging and demonstrate uplift through rigorous analytics. Target CPG, retail and tech brands looking for closed-loop measurement.

Strategic Partnerships With BASIS International integration and Walmart and Yahoo partnerships, InMarket sits at the intersection of data, activation and retail media networks. This creates cross-sell opportunities to brands already using BASIS or Yahoo DSP and provides a pathway to expand into large retail campaigns. Leverage these alliances to offer bundled solutions and expanded reach.