Innerscope Research
Market ResearchMassachusetts, United States2-10 Employees
Innerscope Research, founded in 2006 and based in Boston, Massachusetts, operates in the market research sector as an integrated consumer neuroscience firm. The company seeks to illuminate how non-conscious emotional responses influence consumer decision making by measuring moment-to-moment engagement to help Fortune 500 clients optimize brands, products and communications for in-market performance. It was established by Harvard and MIT scientists, reflecting its scientific approach to research. Its work encompasses media, digital, advertising, shopper, and concept research, along with customized studies. A notable development in recent years is the 2022 launch of the hearIQ App, distributed in 172 countries via Apple's iOS and Google's Android platforms.