NMSBA
Market ResearchUtrecht, Netherlands11-50 Employees
NMSBA, the Neuromarketing Science & Business Association, operates as the global trade association for those engaged in neuromarketing. Rooted in the market research sector, it coordinates activities and interests across the field. The organization is based in Utrecht, Netherlands, and was founded in 2011, with an official launch in early February 2012 during the Neuromarketing World Forum in Amsterdam. Its scope is global, targeting professionals and organizations involved in neuromarketing. As a mid-sized organization within market research, it positions itself as the dedicated industry body for the neuromarketing community.