Industry Niche NMSBA operates within the specialized neuromarketing industry, offering opportunities to target clients and partners focused on cognitive and behavioral sciences applied to marketing strategies.
Market Positioning With a revenue range of 1 to 10 million dollars and a dedicated global trade association presence, NMSBA is well-positioned to expand its network through strategic partnerships and sponsorships.
Technology Usage Utilizing advanced web technologies such as Google Analytics, New Relic, and Google Ads, NMSBA demonstrates a focus on digital engagement, providing avenues to offer tailored marketing and analytics solutions.
Competitive Landscape Similar companies like Neuro-Insight and Affectiva have larger teams and higher revenues, indicating growth opportunities through innovative neuromarketing tools and expanded service offerings.
Growth Opportunities As a relatively small organization with an active presence since 2012, NMSBA can benefit from targeted outreach to larger potential clients and industry influencers to accelerate growth and market share.