Innovation Focus

Market ResearchPennsylvania, United States11-50 Employees

Innovation Focus is a consulting firm focused on the front end of innovation, delivering training, innovation processes, and market research. For more than 30 years it has provided customized services to primarily Fortune 500 companies worldwide. The company is based in Lancaster, Pennsylvania, and its client roster includes Hershey, WD-40, Case New Holland, and British Airways.

In market research, it offers methods to connect teams with current and future needs, including immersion visits, ethnography, focus groups, and its SlingShot group process. For product development, it provides a structured ideation experience and a four-tier decision support process, supported by the Focused Innovation Technique and an intellectual property management system. Its training and certification programs are highly interactive, combining practice, coaching, and take-home materials to apply in client work.

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