Innovation Focus

Market ResearchUnited States11-50 Employees

Innovation Focus is a consulting firm specializing in the front end of innovation (training, innovation processes, market research). For over 30 years it has provided high quality, customized services to primarily Fortune 500 companies all over the world. Clients include Hershey, WD-40, Case New Holland, British Air and many others.

Market Research Services:
We offer many ways to connect your team with current and future needs. We offer customer immersion visits, ethnography, focus groups and our own SlingShot group process. These are just a few of the proven best practice Voice of the Customer tools and techniques we can help you apply.

New Product and Business Development Process and Facilitation:
Innovation Focus provides simply the best ideation experience imaginable—real time art and purpose-driven playful and imaginative activities combine with the rigor of the Focused Innovation Technique™ with an intellectual property management system and a four tier decision support process. Our professional facilitators are trained to manage the process in service to your task needs.
Innovation Focus provides a creative and collaborative program infused with many ways to inspire action through the use of thinking models and analytical tools, rich text, provocative imagery and compelling sketches and prototypes. We encourage teams to experiment with ideas and fail early to succeed sooner.

Innovation Training and Certification:
Our highly interactive courses feature hours of personalized practice and coaching, with individual and group exercises, group simulation, excursions and practice interviews. An extensive set of training materials is provided to facilitate learning and serves as a reference when participants take what they have learned back to their own places of work. Take home tools and materials you can apply directly to your innovation program. Training is preferably an integral part of projects with client teams.

Visit us at: innovationfocus.com

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