Strategic Partnership Insightly formed a strategic partnership with Unbounce Marketing Solutions Inc., indicating a focus on aligning sales and marketing functions. This partnership presents an opportunity for cross-selling and expanding customer reach.

Innovative Product Launch Insightly recently launched 'Closing Time,' a YouTube series providing actionable insights for go-to-market leaders. This innovative content marketing strategy can attract new leads interested in improving customer relationships and operational efficiency.

Leadership Team Expansion Insightly expanded its leadership team, appointing a new Chief Marketing Officer and Chief Sales Officer. This signals potential restructuring of sales strategies and can open avenues for new partnerships and business collaborations.

Platform Updates Insightly introduced major platform updates such as Insightly Service and AppConnect. These enhancements offer additional value to existing customers, potentially leading to upselling opportunities and retention of clients seeking advanced CRM features.

Competitive Advantage Insightly's robust tech stack and extensive third-party integrations provide a competitive edge over rivals like Apptivo Inc. This advantage can be leveraged by sales teams to highlight the superior functionality and customization options available to potential clients.