Expansion Opportunities Insomnia Coffee has a broad retail and partner network across Ireland and the UK, including SPAR, EUROSPAR, Londis, Mace, Central England Co-op and more, plus over 600 self-service locations. This presents a strong channel for in-store promotions, co-branded campaigns, and rapid rollout of new product lines such as limited edition beverages or ready-to-drink formats through existing partner points.

New Product Extensions Recent launches include SAMBAZON açaí bowls and a Protein Latte range, along with collaborations like Baileys. There is ongoing cadence for healthy/indulgent blends and seasonal partnerships, signaling opportunities to upsell premium beverages, snack pairings, and branded seasonal bundles to drive higher average order value.

Loyalty & Data Treats Loyalty Programme has won multiple awards, indicating strong customer engagement. Leverage loyalty data and segmented promotions to drive repeat purchases, test geo-targeted campaigns around new store openings, and cross-sell through personalized offers in both physical locations and online channels.

Domestic Growth Significant footprint growth with new locations such as the M1 Retail Park and 175+ cafés plus 600+ self-service points suggests capacity for franchising, co-branding, and volume deals with corporate clients. Focus on enterprise catering, workplace coffee programs, and partnerships with retailers to maximize footfall conversion.

Brand Prestige Recognition as a Deloitte Best Managed Company and multiple industry awards enhances trust with potential B2B partners. Position Insomnia as a premium coffee partner for office spaces, hospitality venues, and events, offering turnkey beverage programs, branded merchandise, and shared marketing investments to attract high-value accounts.