Insights

Expanding Ad Tech Insticator’s recent launch of the 2025 AdTech of Westeros Map demonstrates innovative product development and a strategic focus on immersive, creative advertising solutions, making it a strong opportunity for brands seeking cutting-edge digital media experiences.

Strong Market Presence With a reach of over 350 million consumers monthly across premium publishers and advertisers, Insticator offers access to a substantial and engaged audience, presenting significant potential for brands aiming to scale their digital advertising campaigns.

Leadership & Growth Recognized multiple times on Inc 5000 and Deloitte Fast 500 lists, Insticator's consistent growth trajectory indicates a healthy financial outlook and ongoing capacity to support expanding advertising and digital media needs of clients.

Technology-Driven Solutions Utilizing a robust tech stack including MySQL, Spring Boot, and WordPress Multisite, Insticator can tailor highly targeted and scalable ad solutions, appealing to brands looking for sophisticated data-driven advertising platforms.

Innovative Leadership Recent strategic hires, such as Chris Emme for U.S. CTV advertising, highlight Insticator’s focus on expanding its capabilities in connected TV and attribution solutions, presenting growth opportunities in emerging digital media channels.

Insticator Tech Stack

Insticator uses 8 technology products and services including RSS, MySQL, oEmbed, and more. Explore Insticator's tech stack below.

  • RSS
    Content Management System
  • MySQL
    Database
  • oEmbed
    Dev Tools
  • Spring Boot
    Frameworks And Libraries
  • jQuery
    Javascript Libraries
  • Play Framework
    Web Frameworks
  • WordPress Multisite
    Web Hosting
  • GoDaddy
    Web Hosting

Insticator's Email Address Formats

Insticator uses at least 2 format(s):
Insticator Email FormatsExamplePercentage
First.Last@insticator.comJohn.Doe@insticator.com
50%
First@insticator.comJohn@insticator.com
36%
LF@insticator.comDJ@insticator.com
3%
FL@insticator.comJD@insticator.com
3%
FLast@insticator.comJDoe@insticator.com
3%
Fir.Last@insticator.comJoh.Doe@insticator.com
2%
LastF@insticator.comDoeJ@insticator.com
2%
Middle@insticator.comMichael@insticator.com
1%
First.Last@cool.coJohn.Doe@cool.co
100%

Frequently Asked Questions

Where is Insticator's headquarters located?

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Insticator's main headquarters is located at 1-11, Udaipur, Rajasthan, IN. The company has employees across 4 continents, including AsiaNorth AmericaEurope.

What is Insticator's phone number?

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You can contact Insticator's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Insticator's official website and social media links?

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Insticator's official website is cool.co and has social profiles on LinkedInCrunchbase.

What is Insticator's NAICS code?

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Insticator's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does Insticator have currently?

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As of October 2025, Insticator has approximately 51 employees across 4 continents, including AsiaNorth AmericaEurope. Key team members include Chief Technology Officer: T. C.Chief People Officer: G. F.VP Engineering: T. C.. Explore Insticator's employee directory with LeadIQ.

What industry does Insticator belong to?

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Insticator operates in the Internet Publishing industry.

What technology does Insticator use?

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Insticator's tech stack includes RSSMySQLoEmbedSpring BootjQueryPlay FrameworkWordPress MultisiteGoDaddy.

What is Insticator's email format?

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Insticator's email format typically follows the pattern of First.Last@insticator.com. Find more Insticator email formats with LeadIQ.

When was Insticator founded?

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Insticator was founded in 2012.

Insticator

Internet PublishingIndia51-200 Employees

Insticator believes three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.

That's why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver's seat to better understand and index audience behavior and allows for extreme precision targeting for the brands we represent.

Insticator's engagement products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other. OKO's ad monetization platform is the ultimate toolkit for publishers. And our newest sister company, Balihoo, supercharges digital media for franchise brands as the leader in multi-location marketing.

We collectively reach over 350 million consumers monthly across our network of premium publishers and advertisers, including Kohler, PGAtour, Suzuki, Blitz, Pearle Vision, Trek, Ancestry, Acer, Evolve Media and more.

Insticator is proud to be a 6x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Section iconCompany Overview

Headquarters
1-11, Udaipur, Rajasthan, IN
Phone number
Website
cool.co
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Insticator's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Insticator's revenue is estimated to be in the range of $10M$25M

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