Insights

Acquisition Strategy Insticator has been actively acquiring companies in the CTV/OTT space, such as Cool Media and Balihoo Inc. This presents sales opportunities to pitch comprehensive engagement and advertising solutions to businesses operating in the online media landscape.

Technology Partnerships Through strategic technology partnerships with companies like Collective Audience, Inc. and Martech360, Insticator is expanding its reach and capabilities. This opens doors for sales professionals to propose collaborative solutions that drive growth and innovation in audience engagement.

International Expansion With recent expansions into Australia and launch of CTV ad solutions, Insticator is demonstrating a global mindset. Sales reps can leverage these developments to introduce tailored engagement and monetization strategies to businesses looking to expand their online presence internationally.

Key Personnel Addition The hiring of Owen Harris as Regional Sales Director for New South Wales and Queensland underscores Insticator's commitment to expanding its sales operations. This signals a potential need for additional sales support and partnerships in the Australian region.

Industry Recognition Insticator's multiple recognitions, including being on the Inc 5000 list and awards from AdWeek and Digiday, establish credibility in the digital media industry. Sales professionals can leverage these accolades to build trust with potential clients and showcase Insticator's expertise and innovative solutions.

Insticator Tech Stack

Insticator uses 8 technology products and services including Open Graph, Microsoft SQL Server, Figma, and more. Explore Insticator's tech stack below.

  • Open Graph
    Content Management System
  • Microsoft SQL Server
    Database
  • Figma
    Design
  • Spring Boot
    Frameworks And Libraries
  • React
    Javascript Frameworks
  • AMP
    Javascript Frameworks
  • X-Content-Type-Options
    Web & Portal Technology
  • Django
    Web Frameworks

Media & News

Insticator's Email Address Formats

Insticator uses at least 1 format(s):
Insticator Email FormatsExamplePercentage
First.Last@insticator.comJohn.Doe@insticator.com
54%
First@insticator.comJohn@insticator.com
39%
LF@insticator.comDJ@insticator.com
4%
FL@insticator.comJD@insticator.com
3%

Frequently Asked Questions

Where is Insticator's headquarters located?

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Insticator's main headquarters is located at New York, NY US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Insticator's phone number?

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You can contact Insticator's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Insticator's official website and social media links?

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Insticator's official website is insticator.com and has social profiles on LinkedIn.

How much revenue does Insticator generate?

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As of April 2025, Insticator's annual revenue reached $35M.

What is Insticator's SIC code?

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Insticator's SIC code is 7999 - Amusement and Recreation Services, Not Elsewhere Classified.

How many employees does Insticator have currently?

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As of April 2025, Insticator has approximately 69 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff / Ea To The Ceo: G. L.Chief Technology Officer: T. C.Chief People Officer: G. F.. Explore Insticator's employee directory with LeadIQ.

What industry does Insticator belong to?

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Insticator operates in the Technology, Information and Internet industry.

What technology does Insticator use?

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Insticator's tech stack includes Open GraphMicrosoft SQL ServerFigmaSpring BootReactAMPX-Content-Type-OptionsDjango.

What is Insticator's email format?

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Insticator's email format typically follows the pattern of . Find more Insticator email formats with LeadIQ.

How much funding has Insticator raised to date?

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As of April 2025, Insticator has raised $5.2M in funding. The last funding round occurred on Jul 13, 2017 for $5.2M.

When was Insticator founded?

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Insticator was founded in 2012.
Insticator

Insticator

Technology, Information and InternetNew York, United States51-200 Employees

Insticator believes three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.

That's why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver's seat to better understand and index audience behavior and allows for extreme precision targeting for the brands we represent.

Insticator's engagement products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other. OKO's ad monetization platform is the ultimate toolkit for publishers. And our newest sister company, Balihoo, supercharges digital media for franchise brands as the leader in multi-location marketing.

We collectively reach over 350 million consumers monthly across our network of premium publishers and advertisers, including Kohler, PGAtour, Suzuki, Blitz, Pearle Vision, Trek, Ancestry, Acer, Evolve Media and more.

Insticator is proud to be a 6x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Section iconCompany Overview

Headquarters
New York, NY US
Phone number
SIC Code
7999 - Amusement and Recreation Services, Not Elsewhere Classified
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $5.2M

    Insticator has raised a total of $5.2M of funding over 3 rounds. Their latest funding round was raised on Jul 13, 2017 in the amount of $5.2M.

  • $10M$50M

    Insticator's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $5.2M

    Insticator has raised a total of $5.2M of funding over 3 rounds. Their latest funding round was raised on Jul 13, 2017 in the amount of $5.2M.

  • $10M$50M

    Insticator's revenue is in the range of $10M$50M

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