Key Acquisition Instructure recently acquired Parchment Inc. for $795M, showcasing a strategic move to expand its services and customer base. This acquisition presents a sales opportunity to cross-sell products and services to the newly acquired customer network.

Expansion into Educational Institutions Instructure secured a contract with the Montana University System to implement Canvas LMS, indicating a successful penetration into the higher education sector. Sales teams can leverage this success to target other educational institutions seeking modernized learning experiences.

New Executive Appointments Instructure appointed Kara Rogers as Chief Accounting Officer and Rachel Orston as Chief Customer Officer, bringing valuable expertise to the company's leadership team. Sales representatives can utilize these executive appointments to foster relationships with potential clients looking for personalized service and financial stability.

Strategic Partnerships Instructure collaborated with Hanover Research Group to analyze student and employee surveys, indicating a focus on data-driven decision-making. This partnership opens up sales opportunities by demonstrating expertise in educational analytics and a commitment to enhancing the learning experience.

Product Launch and Innovation Instructure launched Canvas with new archiving functionalities, enhancing its popular learning management system. Sales professionals can leverage this product innovation to showcase the platform's advanced features and attract organizations looking for cutting-edge e-learning solutions.