Acquired by ADP IDI is now part of ADP since 2021, signaling potential alignment opportunities with ADP’s large payroll and HR ecosystem. This could open cross-sell and integration collaboration opportunities for IDI’s employee data integration solutions within ADP’s client base.

Aging yet nimble Operating with a lean team (11-50 employees) but a long-standing track record since 1985 suggests agility and the ability to deliver customized integration solutions efficiently. This can appeal to mid-market firms needing tailored data exchange between payroll, timekeeping, ERP, and POS systems.

Payroll and HR Focus IDI specializes in employee data integration across time & attendance, payroll, ERP, and other HR-related systems. This positions it well for HR tech buyers seeking seamless data flows, especially in organizations using ADP, NetSuite, and related platforms.

Strong client reach With over 25,000 clients across North America, IDI demonstrates broad market validation and experience handling varied business rules and pay policies. This breadth can be leveraged to target mid-market firms undergoing digital payroll or HR data modernization initiatives.

Revenue and partnerships Current revenue range ($1M-$10M) coupled with ongoing partnerships and recent collaboration announcements indicates growth potential and opportunities to upsell managed services, support, or expanded integration offerings to existing customers and partners.