Strong Microsoft Partnership Integrity Data's long-standing collaboration with Microsoft and integration with Dynamics 365 Business Central and Dynamics GP presents a compelling opportunity to target existing Microsoft-centric organizations seeking seamless HR and payroll solutions within their ecosystem.

Comprehensive Employee Management With the launch of Integrity Data HRP, offering end-to-end employee lifecycle management, there is potential to upsell or cross-sell to companies needing scalable, easy-to-use HR solutions that simplify compliance, onboarding, and offboarding.

Expanding Power Platform Use The company's development of solutions using the Microsoft Power Platform indicates a focus on innovation and customization, making it appealing to organizations seeking tailored HR tools and integrations on the Microsoft ecosystem.

Compliance and Reporting Focus Given Integrity Data's expertise in ACA reporting and outsourced compliance services, targeting mid-sized organizations that require reliable and cost-effective HR compliance solutions represents a key sales opportunity.

Growing Market Presence With revenue between $50M and $100M and active product development, Integrity Data demonstrates growth and stability, making it an attractive partner or vendor for organizations looking for proven HR software providers with ongoing innovation.