Revenue Optimization InterMountain maintains in-house Revenue Management and e-Commerce teams, signaling openness to advanced revenue optimization and distribution strategies. Propose a pilot of an integrated revenue management platform and direct-booking enhancements across select properties to lift ADR and occupancy while reducing OTA dependence.

Pipeline Growth With a portfolio of mature hotels and a pipeline of new projects, InterMountain presents opportunities for development, renovation procurement, and construction management. Position as a preferred vendor for capital projects to accelerate timelines and improve cost controls.

Direct Booking Push Their digital focus and Google Analytics usage indicate a priority on direct bookings. Offer marketing automation, paid media, and conversion rate optimization services integrated with their analytics and PMS to boost direct reservations and improve ROIs on marketing spend.

Tech Integration There is potential to modernize and integrate the tech stack—PMS/RMS/CRM integrations, API-first architecture, and security enhancements—to streamline operations, reporting, and guest experiences, while enabling scalable growth across the hotel portfolio.

Cost and ESG Leverage procurement and operations expertise to deliver cost savings through supplier consolidation, energy management, and sustainable procurement practices, supporting a stronger ESG profile and lower operating costs across the 95 properties.