Strategic Venue ICC Sydney is a premier harbourside convention and entertainment venue managed by Legends Global, with a high-profile PPP-backed development in Barangaroo and ongoing expansion of offerings through The Cutaway, presenting opportunities to upsell premium event experiences, exhibitions, and immersive launches to corporate clients and government partners.

Digital Expansion Recent launches such as the 360 Interactive Tour, digital accessibility tools, podcast studios, and production services indicate a strong shift toward tech-enabled event planning and hybrid experiences, providing cross-sell potential for venue management, AV, production, and digital accessibility solutions.

Sustainability Focus Planet First Menu and other eco-conscious initiatives position ICC Sydney as a sustainability-forward venue, aligning with brands prioritizing responsible sourcing and carbon-conscious events, creating sales opportunities with green-focused event organizers and corporate buyers.

Strategic Partnerships Managed by Legends Global with a large global network and a NSW Government PPP framework, ICC Sydney can leverage partnerships to pitch integrated, end-to-end event packages to multinational brands, associations, and public-sector clients seeking scalable, turnkey solutions.

Audience Engagement New experiences such as podcast studios, performance luncheons, and accessibility features broaden attendee engagement capabilities, suggesting upsell opportunities for sponsorships, branded content, and inclusive, high-engagement formats to enterprise event organizers and media agencies.