Affordable Product Offering International Event Products specializes in manufacturing and importing a wide range of china patterns, serving pieces, and stemware, providing competitive pricing which can appeal to small to mid-sized event venues seeking quality at a lower cost.

Niche Industry Focus As a dedicated partner to caterers and wholesale clients in the event industry, IEP has targeted a specialized market segment, making it an ideal partner for event planning companies and hospitality providers expanding their tableware inventory.

Growth Potential With annual revenues between one and ten million dollars and a lean team of only 2-10 employees, IEP demonstrates scalability opportunities, especially if it leverages technology and expands its distribution channels.

Technology Stack Utilizing digital marketing tools like Mailchimp, Google Analytics, and Facebook Pixel signals an active online presence and data-driven marketing strategy, offering avenues for targeted outreach to event industry businesses and potential wholesale buyers.

Competitive Positioning Compared to larger competitors with extensive staff and higher revenues, IEP’s focus on direct importing and manufacturing provides a cost advantage. This positioning can be emphasized in value-based sales pitches to small and medium-sized event suppliers seeking quality with competitive pricing.