Managed Services Growth Onepath combines IT and cloud services with a broad managed services portfolio including IT planning, security, cloud, backup and disaster recovery, and unified communications. This indicates opportunities to upsell comprehensive managed services to existing customers or cross-sell security and compliance offerings to new prospects seeking end-to-end support.

SaaS Analytics Expansion Recent launch of a SaaS analytics solution suggests a product-led entry point for data-driven optimization and visibility. Potential sales play includes selling analytics and monitoring capabilities to SMBs looking to optimize IT operations, performance, and cost.

Cybersecurity Focus Multiple security-oriented offerings and prior awards in CIO leadership highlight a strong cybersecurity value proposition. Target opportunities include mid-market firms needing enhanced threat protection, monitoring, and compliant incident response as part of a unified security strategy.

Cloud and AV Services Expansion into AV-as-a-Service and cloud-to-cable solutions signals cross-sell potential to organizations investing in collaboration tools, hybrid work enablement, and unified communications. Engage SMBs upgrading to cloud-based communications and AV-enabled environments.

Recognition and Growth Industry acknowledgments such as SP500 ranking and CIO of the Year award enhance credibility when approaching potential clients. Leverage awards in outreach to establish trust and open conversations around enterprise-grade IT transformations for similar organizations.