Premium handmade Target luxury and boutique retailers in apparel and gifts segments that emphasize craftsmanship and sustainable materials, highlighting INTI KNITWEAR’s handmade alpaca and merino product as a premium, story-driven offering.

Sustainability angle Position as a sustainable, ethically produced line with a strong narrative around materials and labor, appealing to brands and retailers prioritizing responsible sourcing and transparent supply chains.

Small batch advantage Leverage the small team size (2-10 employees) to emphasize artisanal quality, customizable options, and fast, flexible production for limited editions or co-branded collections with partner retailers.

Strategic partnerships Explore collaborations with mid-market outdoor, lifestyle, and wellness brands similar to prAna or Smartwool in terms of ethos and price tier, expanding beyond current fundraising-focused positioning.

Digital presence Enhance online discovery and storytelling through a strong content strategy and SEO optimization to reach consumers and retailers seeking unique handmade knitwear, leveraging current tech stack insights for performance.