Fraud reduction iovation provides real-time device reputation and fraud prevention across multiple industries, offering a compelling value prop for potential customers aiming to reduce financial losses from online fraud and abuse.

Machine learning SureScore leverages global device-based insight to score interactions as risky or trustworthy, presenting an upsell opportunity to customers seeking advanced risk scoring and proactive fraud mitigation.

Expanding integrations Recent integrations and partnerships with onboarding and identity verification players (PassFort, Onfido) and collaboration with GoCompare highlight a trajectory of expanding deployment options, enabling cross-sell to onboarding and fintech/insurtech segments.

Scale and reach With billions of devices in its network and screening of tens of millions of transactions daily, iovation can justify enterprise-grade solutions and multi-product adoption for larger financial services, insurance, and retail clients.

Strategic positioning As a TransUnion company with a growing ecosystem and competitive landscape (SEON, ThreatMetrix), there is a sales angle to emphasize ecosystem benefits, shared intelligence, and total value across risk management, authentication, and fraud mapping tools.