Strategic capsule Capitalize on the recent Lebanon capsule collaboration with Elie Saab to pursue licensed or co-branded capsule partnerships in other Middle Eastern and European markets, leveraging Ipekyol Group’s established prestige and Starco/Hinnawi networks.

Luxury collaboration Leverage MACHKA’s pret-a-couture and high craftsmanship positioning to target premium tier retailers and department stores seeking elevated Turkish design, expanding distribution through selective franchise or wholesale deals.

Regional expansion Explore growth by expanding into markets with Blended demand for Turkish fashion, using existing franchise relationships and the Lebanon capsule precedent to support new market entries in nearby regions with similar fashion sensibilities.

Omni tech Enhance direct-to-consumer and wholesale performance by consolidating data across SAS, Azure, BigQuery and Shopify to identify fast-moving SKUs, optimize inventory, and personalize cross-border marketing campaigns aimed at urban, modern women.

Portfolio synergies Cross-sell opportunities between Ipekyol, TWIST and MACHKA through bundled collections or co-marketing events to attract a broader audience, from streetwear enthusiasts to luxury-conscious shoppers, accelerating cross-brand customer lifetime value.