Global Market Reach Ipsos operates in 90 markets worldwide with a client base of over 5,000 organizations, presenting significant opportunities to offer tailored market research and analytics solutions across diverse geographic regions and industry sectors.

Innovative Technology The company's recent launches of GenAI search visibility tools and Synthesio GEO demonstrate its focus on leveraging advanced AI and data mapping technologies, which can be promoted to clients seeking cutting-edge insights and digital transformation support.

Expanding Leadership Recent appointments, such as the hiring of a new Country Manager in South Africa and leadership transitions, indicate Ipsos' commitment to strengthening local presence and expanding its footprint, offering growth prospects in emerging markets and niche sectors.

Financial Strength With reported revenues ranging between 250 million and 500 million euros and a large employee base exceeding 20,000, Ipsos has the scale and resources to support large-scale, high-value research projects and long-term strategic partnerships.

Strategic Acquisitions The acquisition of Seventhdecimal and partnerships with major brands such as Coinbase highlight Ipsos' strategy to enhance its technological capabilities and expand service offerings, providing opportunities to cross-sell innovative insights and custom research solutions.