Market leadership IRI's position as a leading provider of big data, predictive analytics and on-demand cloud-based platform, with the largest repository of purchase, media, social, causal and loyalty data, signals strong cross‑sell potential to CP G, OTC healthcare, retailers and media clients seeking integrated insights.

Data depth Extensive data assets and technology collaboration history (Databricks, Azure ML, Analytics platforms) present opportunities to upsell advanced analytics services, custom modeling, and real‑time dashboards to optimize promotions, pricing and assortment strategies.

Growth momentum Recent merger with The NPD Group and ongoing collaborations (BCG, InfoSum) indicate a broader global footprint and enhanced capabilities, creating sales angles around expanded reach, combined datasets, and joint go-to-market offerings.

Inflation intelligence Repeated release of inflation and price trend reports provides a ready-made conversation starter and potential for clients to subscribe to ongoing inflation impact analyses, price checks, and scenario planning tools.

Sustainability insights Research on Sustainability and the Consumer paired with CSB indices offers a pathway to monetize sustainability-focused marketing and product development insights, appealing to brands prioritizing responsible growth and ESG alignment.