Data Scale Platform IRI's extensive data assets and on-demand cloud platform enable real-time, cross-category analytics for CPG brands, retailers, OTC healthcare, and media. This presents a strong cross-sell opportunity for expanded predictive analytics, shopper insights, market forecasting, and personalized dashboards.

Inflation Insights With the Impact of Inflation on Consumer Behavior report and ongoing inflation-tracking activities, there is a clear opportunity to offer clients price optimization, promotion effectiveness, and category/assortment strategies tailored to fluctuating consumer budgets.

Strategic Alliance Post-merger with NPD Group, IRI has broadened data assets and analytics capabilities, enabling bundled offerings across consumer insights, market data, and growth benchmarking. This creates cross-sell potential to NPD and existing clients, and partnerships with consulting firms like BCG for growth-focused engagements.

Private Label Opportunity Private label trend reports provide visibility into store-brand growth and competitive dynamics, presenting opportunities to sell private-label analytics, assortment optimization, and pricing strategies to manufacturers and retailers navigating economic uncertainty.

Data Collaboration Partnership with InfoSum and data collaboration capabilities open paths for secure data sharing, data clean rooms, and joint measurement programs with agencies, brands, and retailers.