Data leadership IRI is a leading provider of big data and predictive analytics with the largest repository of purchase, media, social, causal and loyalty data, offering a strong value proposition for clients seeking enterprise-scale insights to grow market share.

Growth collaboration Recent mergers with The NPD Group and collaboration with Boston Consulting Group position IRI as a top global technology and data provider, creating cross-sell opportunities with complementary capabilities in analytics, consulting and market intelligence.

CPG and retail focus Strategic emphasis on CPG, OTC health care, retailers and media suggests high-fit targets for upsell on purchase behavior modeling, inflation impact studies, private-brand trends and retail price sensitivity analytics.

Inflation intelligence Launches such as Impact of Inflation on Consumer Behavior and price-tracking reports indicate a recurring demand for timely, scenario-based insights to inform pricing, promotions and assortment decisions amid economic volatility.

Data integration scale With an on-demand cloud-based platform and tech stack including Spark, MongoDB and Oracle, there are opportunities to pitch scalable, real-time analytics deployments, data collaborations and expanded data partnerships for larger enterprise clients.