Data-Driven Growth With its extensive repository of purchase, media, social, causal, and loyalty data, SymphonyIRI Group offers unparalleled insights into consumer behavior and market trends, presenting substantial opportunities to provide clients with tailored analytics solutions that drive market share and growth.

Recent Mergers & Expansion Following its merger with The NPD Group and partnership with BCG, SymphonyIRI is expanding its influence as a leading global data and analytics provider, creating opportunities to upsell comprehensive market intelligence services and strategic consulting to a broader client base.

Focus on Sustainability The company's recent research on sustainability and consumer preferences indicates a growing demand for sustainable products, offering a chance to develop and promote eco-friendly solutions and marketing strategies aligned with client needs around sustainability initiatives.

Innovative Reports & Insights Launching reports on inflation, private brands, and consumer behavior demonstrates SymphonyIRI's ability to provide timely, relevant market insights, creating opportunities to sell ongoing research subscriptions and customized analytics services to retail and CPG clients navigating economic uncertainties.

Technology Integration Utilizing advanced tools like scikit-learn, Vue.js, and collaboration platforms, SymphonyIRI highlights its commitment to technological innovation, presenting opportunities to offer clients enhanced data integration, cloud solutions, and AI-driven analytics for competitive advantage.