Big Data Advantage IRI offers big data, predictive analytics, and forward-looking insights, providing a competitive advantage to CPG, OTC healthcare, retailers, and media companies. Leveraging the largest repository of purchase, media, social, causal, and loyalty data, businesses can make informed decisions and drive growth.

Technology Integration IRI employs a diverse tech stack including SaltStack, GitHub, Microsoft Dynamics 365, and more. This sophisticated technology integration enhances data analytics capabilities, streamlines operations, and enables clients to stay ahead of market trends, presenting an opportunity for tech-oriented sales solutions.

Global Reach With a global presence guiding clients worldwide, IRI assists businesses in capturing market share, connecting with consumers, and achieving market-leading growth. Sales professionals can leverage IRI's established international network and expertise to facilitate cross-border sales and expansion opportunities.

Revenue Potential IRI generates substantial revenue, positioning it as a key player in the market research industry. The company's revenue scale offers significant sales potential for B2B partnerships, service collaborations, and solution implementations aimed at driving business growth in alignment with IRI's success.

Competitive Landscape In a competitive landscape alongside companies like Nielsen, SAP, and Kantar, IRI's focus on actionable insights and market relevance sets it apart. Sales professionals can highlight IRI's unique value proposition and market positioning to articulate tailored sales strategies and secure competitive wins.