Strategic Market Expansion IRIs recent merger with The NPD Group has positioned it as a leading global data provider, offering expanded market reach and diverse client opportunities across industries such as retail, healthcare, and consumer goods. This growth enables sales teams to target a broader customer base seeking integrated analytics solutions.

Data-Driven Opportunities With the largest repository of purchase, media, social, and loyalty data, IRI presents a compelling value proposition for clients looking to leverage predictive analytics for market share growth, consumer insights, and personalized marketing strategies—creating numerous upsell and cross-sell potential.

Innovation & Sustainability Recent research collaborations on sustainability and consumer behavior reveal opportunities to offer advanced analytics services focused on eco-conscious product development and marketing, appealing to clients prioritizing sustainability trends and regulatory compliance.

Technology Integration IRIs use of cloud-based platforms, AWS, and innovative collaboration like InfoSum creates opportunities to promote scalable, secure data solutions and integration services to clients seeking modern infrastructure for analytics and data sharing.

Industry Trends & Reports IRIs regular release of influential reports on inflation, private brands, and inflation impacts demonstrate its thought leadership, providing sales teams with ready-made content to engage prospects interested in market trend insights and actionable data-driven strategies.