Small team, broad need IRG operates with a small team (2-10 employees) but serves a diverse set of IT needs including large-format printing, scanning, and data storage. This indicates potential for expanding managed services, maintenance packages, and bundled hardware/software offerings to increase wallet share per client.

Referral-driven growth With most business generated through referrals, there is a sales opportunity to formalize a partner program, incentivize referrals, and leverage case studies from satisfied customers to accelerate new-business conversations with similar organizations.

Southern California footprint focused local service in Southern California suggests a priority for location-based sales motions, onsite assessments, and region-specific promotions, as well as opportunities to upsell additional storage, printing, and cybersecurity services to nearby clients.

Lifecycle optimization IRG offers complimentary lifecycle assessments and emphasizes integration into existing workflows. This presents a door-opening use case for proactive reviews, resulting in expanded contracts for hardware refresh cycles, maintenance, and cybersecurity hardening.

Tech stack alignment Current tech stack includes cloud and web technologies (Google Workspace, Microsoft Azure, Plesk, Nginx). There is potential to offer cloud-based data storage, cybersecurity monitoring, and managed IT services aligned with their stack to reduce downtime and improve reliability.