Cybersecurity Expertise IT First has extensive experience in cybersecurity and offers specialized services in this area, indicating a strong position to help clients strengthen their security posture against increasing cyber threats.

Cloud Support Capabilities The company's focus on cloud hosting and co-managed IT services presents opportunities to target organizations seeking to optimize their cloud infrastructure and internal IT efficiencies.

Longstanding Market Presence With a history dating back to 1975, IT First demonstrates stability and deep industry knowledge, making it a valuable partner for businesses looking for reliable IT support and consulting.

Mid-Sized Target Clients Serving companies with 11-50 employees, IT First is well-positioned to approach small- to mid-sized organizations that need targeted, personalized IT solutions, including cybersecurity and equipment procurement.

Potential for Growth Given its revenue range of 10 to 25 million dollars and a comprehensive tech stack, there are opportunities to upsell advanced security services, cloud upgrades, and co-managed support packages to existing and prospective clients.