Direct selling potential Leverage JAFRA’s established network of Independent Consultants and its direct-selling model to tailor incentive programs, consultant enablement tools, and regional onboarding packages that accelerate new signer recruitment and productivity in the cosmetics vertical.

Expansion opportunity Recent ownership changes and cross-border exposure through Betterware indicate a strategic pivot to broaden distribution. This presents outbound opportunities to propose omnichannel support, warehouse-and-fulfillment partnerships, and co-branded campaigns in the US and Mexico.

Digital engagement JAFRA already employs a modern tech stack (ads, analytics, CRM, support, and content tools). There is scope to sell advanced digital marketing solutions, creator programs, and AI-driven customer journey mapping to improve lead capture, conversion, and loyalty among consultants and end customers.

Productive partnerships With a portfolio spanning skincare, fragrance, and color cosmetics and a focus on advanced formulations, propose partnerships for private-labeling, exclusive launches, or regional co-marketing with beauty retailers and e-commerce platforms to accelerate market penetration.

Sustainability and ESG Emphasize opportunities to provide sustainable packaging, ingredient transparency, and greener supply-chain solutions to align with consumer expectations and bolster consultant recruiting by highlighting ethical and eco-friendly product credentials.