Strategic Partnerships Leverage Jockey's recent collaboration with Disney and Marvel in India to propose co-branded apparel collections, licensed character designs, and cross-promotional campaigns with retailers and licensing partners in key markets.

Expansion & Licensing Capitalize on the five-year Brillia Incorporated license agreement to enter Indonesia with Jockey products; explore similar regional licensing or white-label manufacturing deals in adjacent markets to accelerate top-line growth.

Heritage Premium Position the 1876 Collection and anniversary-themed lines to high-end retailers and flagship stores as limited-edition offerings that drive prestige, exclusivity, and premium price points across global markets.

Cross-Sell Opportunities Utilize partnerships and global distribution to upsell comfort-focused categories beyond underwear, such as sleepwear and athleisure, targeting customers seeking durable, long-lasting basics across 140+ countries.

Digital & Data Amplify selling motions using the Power Platform, Power BI and cloud infrastructure to deliver personalized merchandising, demand forecasting, and targeted marketing campaigns for regional retailers and e-commerce channels.