Insights

Market Leadership As part of the largest privately listed greeting card and social expression group, John Sands holds a strong position in the Australian and New Zealand markets, providing a significant opportunity to leverage brand strength and expand sales channels within the region.

Diverse Product Range With offerings spanning greeting cards, gift-wrap, stationery, and calendars, John Sands serves multiple customer segments, opening avenues for tailored marketing strategies and cross-selling opportunities across related product categories.

Strategic Licensing The company's partnerships with popular character brands and European design studios allow for distinctive, trend-responsive product lines, creating opportunities to target consumers seeking innovative and licensed social expression products.

Digital Presence Utilization of advanced tech stack including Google Analytics and Google Tag Manager suggests a focus on digital marketing analysis, providing a platform to identify online consumer interests and optimize sales strategies accordingly.

Growth Potential With revenues estimated between $25M and $50M and a substantial employee base, John Sands presents scope for expanding market penetration through product innovation, new licensing partnerships, and enhanced retail collaborations.

John Sands Tech Stack

John Sands uses 8 technology products and services including RSS, Google Fonts API, jQuery, and more. Explore John Sands's tech stack below.

  • RSS
    Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Priority Hints
    Performance
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Media & News

John Sands's Email Address Formats

John Sands uses at least 2 format(s):
John Sands Email FormatsExamplePercentage
First.Last@johnsands.com.auJohn.Doe@johnsands.com.au
100%
First.Last@johnsands.comJohn.Doe@johnsands.com
83%
First.Middle@johnsands.comJohn.Michael@johnsands.com
17%

Frequently Asked Questions

Where is John Sands's headquarters located?

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John Sands's main headquarters is located at 382 Wellington Road, Mulgrave, VIC 3170, AU. The company has employees across 2 continents, including OceaniaAsia.

What is John Sands's phone number?

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You can contact John Sands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is John Sands's official website and social media links?

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John Sands's official website is johnsands.com and has social profiles on LinkedIn.

What is John Sands's NAICS code?

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John Sands's NAICS code is 31-33 - Manufacturing.

How many employees does John Sands have currently?

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As of October 2025, John Sands has approximately 501 employees across 2 continents, including OceaniaAsia. Key team members include Category Manager: Y. L.National Account Manager: J. W.Business Manager: H. F.. Explore John Sands's employee directory with LeadIQ.

What industry does John Sands belong to?

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John Sands operates in the Manufacturing industry.

What technology does John Sands use?

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John Sands's tech stack includes RSSGoogle Fonts APIjQueryModernizrPriority HintsGoogle Tag ManagerGoogle AnalyticsNginx.

What is John Sands's email format?

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John Sands's email format typically follows the pattern of First.Last@johnsands.com.au. Find more John Sands email formats with LeadIQ.

When was John Sands founded?

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John Sands was founded in 1837.
John Sands

John Sands

ManufacturingAustralia501-1000 Employees

John Sands is a wholly owned subsidiary of American Greetings Corporation. Together with UK Greetings we form the largest privately listed greeting card and social expression group in the world. John Sands is a leading manufacturer of innovative social expression products.

To help consumers connect and celebrate their relationships in a way that truly reflects themselves, John Sands offers an extensive product line including greeting cards, gift-wrap, stationery and calendars. Our major brands are John Sands, Papyrus, Recycled Paper Greetings, Forget Me Not, Simply JS, Creative Stationery and The Ink Group.

In addition to these product lines, John Sands licenses popular character brands and designs through partnerships with well-known character brands and numerous European design studios. John Sands offers the very best product from around the world to Australia and New Zealand. 

Headquartered in Melbourne, Australia; John Sands products are available nationally at leading retailers and newsagents across Australia and New Zealand.

Section iconCompany Overview

Headquarters
382 Wellington Road, Mulgrave, VIC 3170, AU
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1837
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    John Sands's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    John Sands's revenue is estimated to be in the range of $25M$50M

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