Award momentum Leverage ongoing recognition in nursing and healthcare education, including multiple AJN Book of the Year and related awards, to position Jones & Bartlett Learning as a trusted source for high-quality content and to open conversations with nursing schools, professional associations, and credentialing bodies seeking award-winning curricula.

Strategic partnerships Capitalize on recent and targeted partnerships such as Mare Nostrum Group and Ilunion to expand geographic reach and accessibility initiatives. Use these alliances to pitch co-branded solutions, localization efforts, and accessible learning programs to institutions and corporate training buyers.

Digital learning leadership Highlight expertise in digital and dynamic content solutions for nursing and lactation science to pursue opportunities with schools, clinical programs, and healthcare organizations seeking integrated instructional, assessment, and performance management platforms.

Nursing education focus Target healthcare education buyers with product bundles and customization options for nursing, maternal-child, neonatal care, and advanced practice nursing programs, aligning content with recognized award-winning materials to differentiate from competitors.

Global reach potential Use partnerships and Ascend Learning backing to approach international markets and public safety education segments, offering scalable learning resources and training programs that align with regional accreditation and workforce development goals.