Joyin, Inc.

ManufacturingArizona, United States51-200 Employees

JOYIN is a global consumer products company building brands across kids’ play, home essentials, celebration, and seasonal categories.

Founded in 2015 in the United States, JOYIN has grown into a globally recognized brand group, serving more than 20 million consumers across North America, Europe, the Middle East, and other international markets. Our portfolio spans multiple business segments, supported by in-house product development, data-driven insights, and a global supply chain.

Our mission is to ignite joy in meaningful moments through well-designed, accessible products that bring families together — from everyday play to celebrations and seasonal occasions.

Today, JOYIN operates through four core business divisions: Celebration, Kids Play & Home Essentials, Summer, and Baby, with a growing portfolio of brands including JOVA, SLOOSH, JOIEDOMI, Spooktacular Creations, and others. We work closely with global retailers, distributors, and platform partners to deliver reliable, scalable, and brand-led solutions.

With offices and teams across the U.S. and China, JOYIN combines creative product design, operational excellence, and long-term thinking to build trusted consumer brands worldwide.

As we continue to expand our omni-channel presence, we are actively growing our partnerships and teams globally.

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