Family-owned focus Target like-minded institutions valuing relationship-based service and personalized support, emphasizing Kaeb Sanitary Supply’s 60-year family-and Christian-based heritage to differentiate from larger national distributors.

Mid-market potential With revenue in the 10 to 25 million range and a small employee base, pursue mid-market opportunities in healthcare, education, and manufacturing sectors that require reliable jan-san and safety products with responsive local service.

Comprehensive product mix Cross-sell opportunities across chemicals, equipment, hygiene, paper, and food service products, plus training services, to become a one-stop supplier for central Illinois accounts and expanding beyond.

Local service edge Leverage Bloomington, IL location and local market footprint to win customers seeking quick delivery, field support, and hands-on product training, outperforming distant competitors with agility.

Digital presence Utilize WordPress site and SEO stack to run targeted campaigns for facility managers, procurement teams, and operations leads; highlight training offerings, safety compliance, and customized solutions to generate inbound inquiries.