Expanding Digital Capabilities Kantar Media Research is advancing its technological offerings by partnering with TRP Research to develop and deploy its TechEdge software platform, providing opportunities to offer clients enhanced data visualization and reporting solutions for more effective market insights.

Strategic Leadership Talent Recent executive hires, including a new Chief Financial Officer and regional MDs from top consulting firms, highlight Kantar's focus on strengthening leadership and expanding its regional presence, creating avenues to introduce tailored financial and consultancy services.

Sustainability Initiatives The launch of The Sustainable Behaviours Advertising Tracker demonstrates Kantar’s commitment to sustainability and responsible advertising, positioning it to sell data-driven solutions that support brands' sustainability and ethical marketing strategies.

Enhanced Data Source The successful deployment of a single-source calibration panel in over 1,000 homes indicates a focus on robust, real-time consumer data collection, offering potential for clients seeking accurate audience measurement and targeted advertising solutions.

Market Positioning Acquired by H.I.G. Capital and actively partnering with industry leaders like IAB Europe, Kantar is strategically positioned to leverage financial backing and increased industry collaborations to expand its market share and offer more comprehensive market research services.