Expanding Market Reach Kantar TNS United States has a significant presence across over 80 countries, providing opportunities to offer localized insights, global research integration, and cross-border strategies to multinational clients seeking market expansion or regional growth.

Digital Intelligence Acquisition The recent acquisition of Compete Inc. highlights TNS's focus on digital intelligence services, presenting a potential avenue to explore enhanced digital analytics solutions and innovative consumer behavior insights tailored for tech-savvy brands.

Research Expertise With extensive experience in consumer attitudes and behaviors, TNS is well-positioned to serve sectors like consumer packaged goods, retail, and tech through customized market research, offering tailored strategies to inform product development, brand positioning, and customer engagement.

Technology Stack Utilization The company's adoption of advanced tools like Google Tag Manager, New Relic, and Pardot suggests an openness to integrating cutting-edge technology solutions, creating opportunities for sales of analytics platforms, marketing automation, and digital monitoring services.

Client Partnership Potential Recent collaborations and leadership changes reflect a client-centric approach, indicating a strong potential to build long-term relationships with large organizations interested in strategic insights, competitive analysis, and stakeholder management consulting.