Global Consumer Reach Kantar TNS's extensive presence in over 80 countries and its ability to facilitate more consumer conversations than any other firm presents a unique opportunity for brands seeking deep, culturally nuanced consumer insights across diverse markets.

Recent Acquisition Strategy The acquisition of digital intelligence startup Compete indicates a strategic focus on expanding digital and data-driven research capabilities, making TNS a valuable partner for clients looking to enhance their digital marketing and analytics efforts.

Market Research Innovation TNS’s launch of new research products, including corporate research and digital attitude studies, demonstrates ongoing product innovation that can address evolving client needs in brand positioning and consumer engagement.

Industry Leadership As part of Kantar, a leading insight group, TNS offers access to a broad network and advanced analytics, providing potential clients with comprehensive market intelligence solutions that outperform competitors with narrower specializations.

Growth Opportunities With a revenue range of 1 to 10 million dollars and a diverse client base, there are clear opportunities to upsell advanced market research services, digital solutions, and strategic consulting to mid-sized and large organizations seeking growth insights.