Local SMB Growth Capitalize on the local market by targeting small and mid-sized businesses, schools, clubs, and local events in Northeast Ohio for branded apparel and promotional products, building recurring revenue through ongoing programs and event merchandise contracts.

Online Commerce Expand and optimize the Squarespace Commerce storefront to showcase customizable products, offer volume discounts, and enable a simple corporate ordering flow to win B2B clients and repeat orders.

Brand Portfolio Showcase a strong portfolio and client testimonials on social channels to attract marketing, HR, and procurement decision-makers; develop lightweight case studies that demonstrate quality and reliability.

Tech and Data Leverage existing tech stack by implementing a lightweight CRM and routine SEO analytics to improve lead tracking and conversion; use data from Google Search Console to optimize for local search terms related to branded merchandise.

Diversified Revenue Pursue diversified revenue through corporate gifting, seasonal promotions, and event merchandise programs to stabilize cash flow and maximize the use of in-house capabilities in apparel and promotional products.