Boutique Growth Leverage the strong personal brand of Kelley Baker to expand direct-to-consumer channels beyond the current online store, exploring wholesale partnerships with prestige salons and boutique retailers to scale revenue.

Celebrity Cred Capitalize on the influencer appeal and social media following by offering sponsored brow care kits, artist-led masterclass collaborations, and limited edition product drops to drive engagement and sales.

Pro Artist Platform Monetize Kelley’s education footprint through paid online courses, certification programs, and regional live master classes, creating a recurring revenue stream that complements product sales.

Tech & Checkout Optimize the tech stack for conversion and data analytics by integrating Amplitude insights with Shopify storefronts to tailor marketing, optimize checkout flow, and improve lifetime value.

Strategic Partnerships Pursue collaborations with premium beauty retailers and salon networks similar to larger brands, expanding distribution, increasing brand legitimacy, and capturing share in the growing prestige brow market.