Expansion Activity Kennywood Park is actively expanding its team, having increased employment by over 200 staff members ahead of seasonal events like Phantom Fall Fest, indicating ongoing investment in guest experience and operational capacity which can be an opportunity for service and technology vendors.
Event Innovation Recent additions such as a new haunted house and themed areas like Kennywood Junction demonstrate their focus on innovative and immersive guest attractions, opening possibilities for experiential service providers and entertainment technology suppliers.
Accessibility Focus The adoption of the IBCCES Accessibility Card Registration program shows Kennywood’s commitment to accessibility, presenting potential for partnerships with companies offering accessible technology solutions, inclusive experiences, and related services.
Recognition & Popularity Kennywood's recognition as a top theme park and its award for Phantom's Revenge roller coaster highlight its strong market positioning and brand loyalty, making it a compelling partner for premium sponsorships, merchandise collaborations, and experiential marketing collaborations.
Market Presence With a revenue range of up to $500 million and a significant employee base, Kennywood remains a prominent player in the amusement industry, offering extensive opportunities for vendors in areas such as rides, technology integrations, customer engagement, and operational solutions.