Retail Tech Focus Ketner Group specializes in public relations for retail technology, presenting a ready-made entry point for expanding services to retailers and fintechs chasing tech-driven growth and vendor communications.

Growth Edge With revenue in the 25–50 million range and a growing footprint (Austin office expansion, 2022), there is an opportunity to propose scalable PR programs that support expansion, funding communications, and market entry in new regions.

Leadership Signals Leadership changes and awards (new president/CEO in 2023; recognition as a top workplace) highlight a stable, growth‑oriented culture—ideal for selling ongoing strategic counsel, internal comms, and executive visibility initiatives.

Talent-Driven Offerings Active student internship program and recognized workplace culture suggest opportunities to offer employer branding, talent communications, and student/early-career outreach services to attract top retail tech talent.

Thought Leadership Launch of the Retail Tech PR Handbook and strong media/analyst relations capabilities indicate potential cross-sell into content marketing, analyst mapping, and thought leadership programs for retail technology vendors seeking position at industry events.