Insights

Strong Licensing Portfolio Kids Preferred has established a robust portfolio of licensed brands, including Disney Baby, Sesame Street, DC Universe, Harry Potter, and Beatrix Potter, creating significant opportunities for partnerships and co-branded collections targeting various age groups.

Expanding Product Lines Recent product launches such as plush toys, infant playthings, and licensed toy lines demonstrate a focus on innovation and expanding into new segments, presenting opportunities to supply related manufacturing, distribution, or retail partnerships.

Strategic Retail Presence With distribution through Amazon and select retailers, Kids Preferred maintains a strong retail footprint, making it a potential partner for expanding into additional sales channels or developing exclusive retail collaborations.

Global Operations Headquartered in New Jersey with offices in Hong Kong and Shanghai, Kids Preferred is well-positioned to leverage international manufacturing and distribution, optimizing supply chain efficiencies to meet growing demand.

Market Focus on Licensed Toys The company's specialization in licensed licensed toys within the infant and preschool segment provides an entry point for suppliers of raw materials, packaging, or complementary product offerings targeting the licensed toy market sector.

Similar companies to Kids Preferred

Kids Preferred Tech Stack

Kids Preferred uses 8 technology products and services including Open Graph, oEmbed, RightJS, and more. Explore Kids Preferred's tech stack below.

Open Graph
Content Management System
oEmbed
Dev Tools
RightJS
Javascript Frameworks
Mustache
Javascript Frameworks
OWL Carousel
Javascript Libraries
jQuery UI
Javascript Libraries
jQuery
Javascript Libraries
HSTS
Security

Media & News

Kids Preferred's Email Address Formats

Kids Preferred uses at least 1 format(s):

Kids Preferred Email Formats	Example	Percentage
First@kidspreferred.com	John@kidspreferred.com	61%
Last@kidspreferred.com	Doe@kidspreferred.com	24%
FirstLast@kidspreferred.com	JohnDoe@kidspreferred.com	8%
First.Last@kidspreferred.com	John.Doe@kidspreferred.com	7%

Frequently Asked Questions

Where is Kids Preferred's headquarters located?

Kids Preferred's main headquarters is located at 81 Twin Rivers Drive, East Windsor, NJ 08520, US. The company has employees across 1 continents, including North America.

What is Kids Preferred's phone number?

You can contact Kids Preferred's main corporate office by phone at

+1-732-274-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Kids Preferred's official website and social media links?

Kids Preferred's official website is kidspreferred.com and has social profiles on LinkedIn.

How much revenue does Kids Preferred generate?

As of October 2025, Kids Preferred's annual revenue is estimated to be $800K.

What is Kids Preferred's SIC code NAICS code?

Kids Preferred's SIC code is 5113 - Industrial and Personal Service Paper NAICS code is 31-33 - Manufacturing.

How many employees does Kids Preferred have currently?

As of October 2025, Kids Preferred has approximately 51 employees across 1 continents, including North America. Key team members include Cfo: J. P.Chief Financial Officer: J. M.Chief Operating Officer: L. D.. Explore Kids Preferred's employee directory with LeadIQ.

What industry does Kids Preferred belong to?

Kids Preferred operates in the Manufacturing industry.

What technology does Kids Preferred use?

Kids Preferred's tech stack includes Open GraphoEmbedRightJSMustacheOWL CarouseljQuery UIjQueryHSTS.

What is Kids Preferred's email format?

Kids Preferred's email format typically follows the pattern of First@kidspreferred.com. Find more Kids Preferred email formats with LeadIQ.

When was Kids Preferred founded?

Kids Preferred was founded in 1983.

Kids Preferred

Q: What is Kids Preferred's official website and social media links?

Kids Preferred's official website is kidspreferred.com. Kids Preferred has social profiles on LinkedIn.

Q: How many employees does Kids Preferred have currently?

Kids Preferred has approximately 51 employees.

Q: What technology does Kids Preferred use?

Kids Preferred's tech stack includes Mailchimp, OWL Carousel, oEmbed, Cart Functionality, Facebook.

ManufacturingUnited States51-200 Employees

Kids Preferred was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands such as Beatrix Potter Peter Rabbit, Curious George, Carter’s, Disney Baby, The World of Eric Carle, Goodnight Moon, Guess How Much I Love You, Llama Llama Red Pajama, & Rudolph the Red-Nosed Reindeer among others.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai.  For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.