Insights

Licensing Momentum Active licensing partnerships with major brands (Sesame Street, DC Universe, Harry Potter via Warner Bros) and a Snoopy line launch signal strong demand for character-driven baby and toddler products. Target retailers and licensees for co-branded plush and infant toys, especially in stores prioritizing licensed assortments.

Expansion Through Events Regular industry recognition and participation in awards programs (Parents Best Toys Awards) indicate momentum in visibility and credibility. Leverage event participation to secure shelf space, press, and retailer introductions for new lines and limited editions.

Strategic Partnerships Collaborations with Sesame Workshop, Warner Bros Discovery Global CP, and ongoing license acquisitions demonstrate a model of co-developed products with broad audience appeal. Proactively pursue additional family-friendly, nostalgia-driven licenses to broaden distribution in mass and specialty retailers.

Omni Channel Readiness Tech stack includes WordPress, Shopify, and major payment options, enabling straightforward direct-to-consumer and wholesale commerce. Sell-through opportunities exist across DTC and select retailers with a scalable e-commerce and wholesale approach paired with licensed IP.

Growth Readiness Revenue range positioned mid-market with a lean team, suggesting potential for product line expansion and efficiency gains through strategic partnerships, co-branded campaigns, and targeted retailer programs in value and mass channels.

Similar companies to Kids Preferred

Kids Preferred Tech Stack

Kids Preferred uses 8 technology products and services including WordPress, Shopify, Mailchimp, and more. Explore Kids Preferred's tech stack below.

Media & News

Kids Preferred's Email Address Formats

Kids Preferred uses at least 4 email formats:
Kids Preferred Email FormatsExamplePercentage
First@kidspreferred.comJohn@kidspreferred.com
61%
Last@kidspreferred.comDoe@kidspreferred.com
24%
FirstLast@kidspreferred.comJohnDoe@kidspreferred.com
9%
First.Last@kidspreferred.comJohn.Doe@kidspreferred.com
6%

Frequently Asked Questions

What is Kids Preferred's phone number?

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You can contact Kids Preferred's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Kids Preferred's official website and social media links?

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Kids Preferred's official website is kidspreferred.com and has social profiles on LinkedIn.

How much revenue does Kids Preferred generate?

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As of October 2026, Kids Preferred's annual revenue is estimated to be $25M - $50M.

What is Kids Preferred's NAICS code?

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Kids Preferred's NAICS code is 31-33 - Manufacturing.

How many employees does Kids Preferred have currently?

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As of October 2026, Kids Preferred has approximately 59 employees across 2 continents, including North America and Asia. Key team members include President: B. O., Vice President: C. G. and Executive Vice President: L. A. Explore Kids Preferred's employee directory with LeadIQ.

What industry does Kids Preferred belong to?

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Kids Preferred operates in the Manufacturing industry.

What technology does Kids Preferred use?

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Kids Preferred's tech stack includes WordPress, Shopify, Mailchimp, Barracuda Email Protection, jQuery UI, Apple Pay, PayPal and Venmo.

What is Kids Preferred's email format?

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Kids Preferred's email format typically follows the pattern of First@kidspreferred.com. Find more Kids Preferred email formats with LeadIQ.

When was Kids Preferred founded?

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Kids Preferred was founded in 1983.
Kids Preferred logo

Kids Preferred

ManufacturingNew Jersey, United States51-200 Employees

Kids Preferred is a mid-sized manufacturing company based in East Windsor, New Jersey, that designs and produces soft toys and infant gifts under a portfolio of licensed brands. It operates in the children’s toy sector, focusing on products intended to support early learning and create lasting childhood memories, with an emphasis on quality materials and craftsmanship. By leveraging well-known licenses, the company distributes its products through retailers serving families, including value retailers. The product lines are described as having playful designs tied to recognizable brands, aimed at younger children and their caregivers.

In June 2026, Kids Preferred expanded its licensed offerings with a Snoopy-themed line to celebrate the 75th anniversary of the Peanuts franchise. This development reflects the company’s strategy of growing its catalog around established properties to reach retailers and consumers through popular licenses. The business is headquartered in East Windsor, New Jersey, and positions itself as a mid-sized player in the licensed toy manufacturing space, seeking to align its products with recognized brands to serve the market for soft toys and infant gifts.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
1983
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Kids Preferred's revenue is estimated to be in the range of $25M - $50M

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