Insights

Expanding Brand Portfolio Kids Preferred has recently launched new licensed product lines including Sesame Street, DC Universe, and Harry Potter in partnership with Warner Bros, indicating an opportunity to cater to retail partners seeking popular licensed content for various age groups.

Market Recognition The company received recognition at the 2025 Parents Best Toys Awards, highlighting its strong reputation and consumer trust, which can be leveraged to secure retail placements and promotional collaborations.

Strategic Collaborations Partnerships with major entertainment and character brands such as Sesame Workshop, Warner Bros, and licensing agents open avenues for co-branded product development and exclusive retail offers to appeal to a broad customer base.

Growing Industry Presence Kids Preferred’s attendance at industry events and active participation in award recognitions suggest it is positioned as a reputable player in the children's toy manufacturing sector, providing opportunities for increased distribution and retail expansion.

Product Innovation Focus Their recent product launches in plush, infant, and toddler segments demonstrate a focus on age-appropriate, engaging products that can appeal to specialty stores, gift shops, and department stores looking for quality and unique designs.

Similar companies to Kids Preferred

Kids Preferred Tech Stack

Kids Preferred uses 8 technology products and services including Open Graph, oEmbed, RightJS, and more. Explore Kids Preferred's tech stack below.

Open Graph
Content Management System
oEmbed
Dev Tools
RightJS
Javascript Frameworks
Mustache
Javascript Frameworks
OWL Carousel
Javascript Libraries
jQuery UI
Javascript Libraries
jQuery
Javascript Libraries
HSTS
Security

Media & News

Kids Preferred's Email Address Formats

Kids Preferred uses at least 1 format(s):

Kids Preferred Email Formats	Example	Percentage
First@kidspreferred.com	John@kidspreferred.com	61%
Last@kidspreferred.com	Doe@kidspreferred.com	24%
FirstLast@kidspreferred.com	JohnDoe@kidspreferred.com	8%
First.Last@kidspreferred.com	John.Doe@kidspreferred.com	7%

Frequently Asked Questions

What is Kids Preferred's phone number?

You can contact Kids Preferred's main corporate office by phone at

+1-732-274-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Kids Preferred's official website and social media links?

Kids Preferred's official website is kidspreferred.com and has social profiles on LinkedIn.

How much revenue does Kids Preferred generate?

As of December 2025, Kids Preferred's annual revenue is estimated to be $800K.

What is Kids Preferred's SIC code NAICS code?

Kids Preferred's SIC code is 5113 - Industrial and Personal Service Paper NAICS code is 31-33 - Manufacturing.

How many employees does Kids Preferred have currently?

As of December 2025, Kids Preferred has approximately 52 employees across 1 continents, including North America. Key team members include Cfo: J. P.Chief Financial Officer: J. M.Chief Operating Officer: L. D.. Explore Kids Preferred's employee directory with LeadIQ.

What industry does Kids Preferred belong to?

Kids Preferred operates in the Manufacturing industry.

What technology does Kids Preferred use?

Kids Preferred's tech stack includes Open GraphoEmbedRightJSMustacheOWL CarouseljQuery UIjQueryHSTS.

What is Kids Preferred's email format?

Kids Preferred's email format typically follows the pattern of First@kidspreferred.com. Find more Kids Preferred email formats with LeadIQ.

When was Kids Preferred founded?

Kids Preferred was founded in 1983.

Kids Preferred

Q: What is Kids Preferred's official website and social media links?

Kids Preferred's official website is kidspreferred.com. Kids Preferred has social profiles on LinkedIn.

Q: How many employees does Kids Preferred have currently?

Kids Preferred has approximately 52 employees.

Q: What technology does Kids Preferred use?

Kids Preferred's tech stack includes Mailchimp, OWL Carousel, oEmbed, Cart Functionality, Facebook.

ManufacturingNew Jersey, United States51-200 Employees

Kids Preferred was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands such as Beatrix Potter Peter Rabbit, Curious George, Carter’s, Disney Baby, The World of Eric Carle, Goodnight Moon, Guess How Much I Love You, Llama Llama Red Pajama, & Rudolph the Red-Nosed Reindeer among others.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai.  For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.