Active Seating Value Position Kore Design as a cost effective, health oriented seating solution for schools, libraries, and offices seeking to improve focus and reduce sedentary fatigue. Highlight the patented wobble chair and active sitting concept as a differentiator that can be scaled from children to adults.

Small Team Agility Leverage the small company size to offer highly customized bulk procurement, quick IP-driven product tweaks, and direct relationships with decision makers in educational institutions and corporate facilities management.

Award Provenness Use the history of awards in product development, academics’ choice, and industry recognition to build credibility with procurement teams and district-level buyers evaluating innovative, evidence-backed furniture solutions.

Growth Through International Expansion Emphasize existing international reach with growing interest beyond the US to attract global school systems and multinational offices seeking active seating options that support secondary focus and movement at work.

Accessible Product Portfolio Promote the versatile chair range from children’s wobble chairs to adjustable adult office chairs and standing desk options as a single vendor solution for classrooms, libraries, and corporate spaces, enabling cross-sector cross-sell opportunities.