Public sector focus The company has experience serving public sector clients and recently won a Public Sector Partner of the Year nomination, signaling alignment with NHS, education, utilities and other government-adjacent organizations. This presents sales opportunities to target public sector procurement cycles and Fortinet security partnerships.

Longstanding partnerships Yorkshire Air Ambulance partnership since 2006 demonstrates a proven, ongoing relationship with a mission-critical client. This suggests opportunities to upsell additional IT, security, and resilience services to other non-profit and critical operations customers with similar risk profiles.

Security stack Specialist teams across UC, Cloud, Cyber Security, IT Security and Infrastructure indicate a strong security-led MSP capability. Potential upsell avenues include advanced threat protection, secure remote work, cloud security postures, and managed SOC/monitoring for mid-market firms seeking end-to-end security coverage.

Managed services advantage Positioning as experts outsourced to augment or replace in-house IT departments appeals to SMEs looking to stabilise IT costs and move to capex-friendly models. Target messaging can focus on cost discipline, predictable budgeting, and scalable support for growing mid-market firms.

Public sector partnerships Recent news highlights Fortinet partner recognition and public sector collaboration. This creates an opening to pursue Fortinet-aligned security projects, compliance-focused engagements, and public sector procurement bids where we can differentiate on vendor partnerships and sector experience.