Innovative O2O Solution Korrelate offers a privacy-preserving O2O linking solution that bridges digital campaigns with offline actions, providing a unique value proposition for advertisers seeking effective attribution without compromising user privacy.

Acquisition Backing Since being acquired by J.D. Power in 2014, Korrelate benefits from the backing of a reputable industry leader, which could facilitate opportunities for cross-selling and expanded market reach within the data and marketing assessment sectors.

Growth Potential With annual revenue estimated between 1 million and 10 million and a specialized focus, Korrelate presents potential for growth through targeted sales efforts towards mid-sized marketers and agencies seeking advanced attribution tools.

Technology Stack Utilizing open-source technology like Apache indicates flexibility and scalability in their platform, enabling customization for clients and opportunities for upselling enterprise-grade or integrated solutions.

Market Positioning Operating in the competitive advertising services industry alongside large firms like Nielsen and Ipsos, Korrelate can position itself as a niche provider of privacy-centric attribution solutions, appealing to privacy-conscious brands and agencies.