International Expansion Kosas is expanding its product offerings into international markets, such as the Middle East, through exclusive partnerships with established retailers like Sephora. This presents a sales opportunity to leverage the brand's viral popularity in new regions.

Innovative Product Launches The consistent introduction of innovative products like the Cloud Set Translucent Setting + Blurring Powder and Soulgazer Intensifying Gel Eyeliner showcases Kosas' ability to capture consumer interest. Sales professionals can capitalize on the buzz surrounding these launches to drive revenue growth.

Diverse Product Portfolio With a product portfolio ranging from clean makeup to skincare products like Golden Glow and Revealer Concealer, sales teams have a wide range of offerings to cater to diverse customer preferences. This diversity can be used to cross-sell and upsell to existing and potential customers.

Market Gap Addressed Kosas addresses the market need for 'no makeup' makeup products, evident in launches like the BB Burst Tinted Gel Cream and miniature-sized Brow Pencil. Sales reps can position these products as solutions for customers seeking a natural look, creating opportunities in the growing clean beauty segment.

Brand Loyalty & Engagement Through offerings like the cult-favorite Brow Pencil and innovative mini versions of products, Kosas fosters brand loyalty and engagement. Sales professionals can leverage this loyal customer base to drive repeat purchases and referrals, building long-term relationships.